Because even though I need to be ‘on my game’ I don’t need to be playing a game.
For anyone that has ever worked in the PR or marketing industry, at an agency, you know exactly what I mean. And even if you haven’t, you have likely worked in a services industry, where the customer (or in my case, the client) is your #1 priority (obviously).
I’m in two days of planning meetings in California this week with our agency and wow, being on the other side of the table is severely eye-opening and makes me realize why I love, love, love being outside of an agency and inside of a company doing PR instead. I knew it would be different, and a challenge, but one of the biggest things I love is that I don’t have to
pander cater to a ‘client’…I am the client. And no, this doesn’t mean I am taking advantage of my new position and playing the ‘heavy,’ but it means that I am bringing a fresh perspective to this side of the fence and seeing how much more control I have, more ability to make decisions and see things through from start to finish.
This is what I love about my job.
Seeing projects through to completion.
Helping develop a social media program and seeing it grow and flourish based on decisions and processes I am putting in place. And it’s working!
Being able to focus, completely, on projects and not feeling pulled in 15 different directions. And being able to say no, we aren’t doing this, because I think this will work better. Feeling empowered. Feeling confident. And most of all? Not feeling shy.
I feel ‘on’ because I want to be, not because I’m
forced have to be.
Today was eye-opening for me and even though I’m tired as hell, I have a raging headache (likely from not enough caffeine and too little sleep last night, after getting in at what felt like 2 am my time), I feel enlivened.
This is where I’m meant to be. Firmly planted.